The perfume "La Mode" by Caron was launched in 1915, a time characterized by the culmination of the Belle Époque, a period marked by peace, prosperity, and cultural flourishing in Europe. This era, which lasted from the late 19th century until the onset of World War I, was a time of artistic innovation, luxury, and a blossoming of the arts. Fashion during this period was extravagant and elegant, with women adorned in opulent gowns featuring intricate lace, delicate embroidery, and luxurious fabrics such as silk and satin. The styles of the Belle Époque celebrated femininity and sophistication, with a strong emphasis on beauty and refinement.
The name "La Mode" translates to "The Fashion" in English. Parfums Caron likely chose this name to resonate with the fashionable and style-conscious society of the time. Fashion was not merely about clothing but a lifestyle and an art form, symbolizing the epitome of elegance and taste. Naming the perfume "La Mode" positioned it as a quintessential accessory for the fashionable elite, aligning it with the high standards of couture and the sophisticated lifestyle associated with Parisian fashion.
"La Mode" would be an excellent name for a perfume because it directly appeals to the aspirations of those who wish to be seen as stylish and chic. It suggests that wearing this perfume is akin to wearing the latest fashion, thereby offering not just a scent but an experience of being in vogue. The name evokes images of the glamorous salons of Paris, bustling with designers, models, and socialites, all striving to capture the essence of beauty and trendiness.