La Mode by Caron c1915

The perfume "La Mode" by Caron was launched in 1915, a time characterized by the culmination of the Belle Époque, a period marked by peace, prosperity, and cultural flourishing in Europe. This era, which lasted from the late 19th century until the onset of World War I, was a time of artistic innovation, luxury, and a blossoming of the arts. Fashion during this period was extravagant and elegant, with women adorned in opulent gowns featuring intricate lace, delicate embroidery, and luxurious fabrics such as silk and satin. The styles of the Belle Époque celebrated femininity and sophistication, with a strong emphasis on beauty and refinement.

The name "La Mode" translates to "The Fashion" in English. Parfums Caron likely chose this name to resonate with the fashionable and style-conscious society of the time. Fashion was not merely about clothing but a lifestyle and an art form, symbolizing the epitome of elegance and taste. Naming the perfume "La Mode" positioned it as a quintessential accessory for the fashionable elite, aligning it with the high standards of couture and the sophisticated lifestyle associated with Parisian fashion.

"La Mode" would be an excellent name for a perfume because it directly appeals to the aspirations of those who wish to be seen as stylish and chic. It suggests that wearing this perfume is akin to wearing the latest fashion, thereby offering not just a scent but an experience of being in vogue. The name evokes images of the glamorous salons of Paris, bustling with designers, models, and socialites, all striving to capture the essence of beauty and trendiness.

A perfume called "La Mode" would have resonated with fashion-forward individuals, particularly women who were keen on expressing their elegance and sophistication through their personal style. These individuals would likely respond to the perfume with enthusiasm, viewing it as an essential element of their fashion ensemble, a way to enhance their allure and presence. The perfume would appeal to their desire to be on the cutting edge of fashion and to embody the grace and sophistication of the Belle Époque.

The word "La Mode" evokes images of haute couture fashion shows, the glittering lights of Parisian avenues, and the elegant soirées of the early 20th century. It brings to mind emotions of confidence, allure, and a sense of belonging to an elite circle of trendsetters. The name conjures the excitement of staying ahead in the fashion world, embodying the charm and sophistication that defined the Belle Époque.

By trademarking the name "1930 Mode" in 1923, Caron likely aimed to capture the evolving fashion trends and to appeal to a new generation of style enthusiasts. This strategic move suggested that Caron was always at the forefront of fashion, adapting and evolving with the times while maintaining a connection to its glamorous past.

The parfum (extrait) was available in two sizes (at least one was 2 oz size) and also came in face powder.

Fragrance Composition:

So what does it smell like? I have no published notes on this perfume. Given the era and the fashion for certain ingredients at the time, "La Mode" by Caron likely embodied a sophisticated and luxurious fragrance profile reflective of the Belle Époque’s elegance and charm. 

Imagine a top note of sparkling bergamot, blending with the zesty brightness of lemon and a hint of sweet mandarin, creating an initial burst of freshness and vitality. This would segue into a heart of opulent florals such as rich jasmine, delicate rose, and velvety ylang-ylang, combined with the exotic allure of orange blossom. The floral heart would be nuanced by a touch of spicy carnation, adding a hint of warmth and intrigue. 

Finally, the base notes would ground the fragrance in a sensual and lasting finish, with creamy sandalwood, earthy vetiver, and a touch of smoky patchouli. The addition of warm, resinous amber and a whisper of sweet vanilla would enhance the fragrance's complexity and depth, creating a scent that is both timeless and distinctly of its era. 

This composition would reflect the opulent and artistic spirit of the time, offering a sophisticated aroma that would appeal to the fashionable and discerning individuals of the Belle Époque.

• Top notes: cassie, nutmeg, almond, lemon, mandarin
• Middle notes: jasmine, tuberose, orange blossom, rose, ylang ylang
• Base notes: benzoin, civet, vetiver, sandalwood, patchouli, vanilla, ambergris

Chemist and Druggist, 1915:

"PARFUMERIE CARON - Arthur H. Cox & Co Ltd., Brighton, have been appointed sole British agents for the firm of Parfumerie Caron, 10 Rue de la Paix, Paris, and carry stock of their exquisite products, which include perfumes and face powders with the distinctive names: Chantecler, Elegancia, Infini, Isadora, Mimosa, Mode 1915-1916, Modernis, Narcisse Caron, Narcisse Noir, Petit Mimosa, Rarissime, Rose Précieuse, and Violette Précieuse. These appeal to the refined and the rich, and although the prices are high, there is value for the money in quality and style. For example, Petit Mimosa is a fine, enduring, and subtle perfume, put up in a quaint shaped stoppered bottle, the stopper of which is secured with gilt wire, and the label is an embossed gilt metal disc cemented to the front. It is enclosed in a lemon coloured case, and retails at 10s 9d off which the retailer gets a liberal discount. Messrs Cox have an illustrated circular about the products, a copy of which will be sent to any of our readers who asks them for it. It is a model circular." 

Bottles:

Mode by Caron, photo by ebay seller milagritos25. The label on the bottle reads "1930 Mode Caron 1930"

Fate of the Fragrance:

The discontinuation date of "La Mode" by Caron remains unspecified, but records show it was still available for purchase as late as 1935. This longevity suggests the perfume maintained a strong presence and popularity well beyond its initial launch, indicating it resonated deeply with its audience. Its enduring appeal might be attributed to its timeless fragrance profile, which likely continued to captivate admirers of sophisticated and elegant scents. The perfume's ability to remain on the market for an extended period underscores its significance in the realm of perfumery, reflecting its status as a cherished olfactory gem from the Belle Époque era.