Bellodgia, launched by Parfums Caron in 1927, carries with it an aura of romance and allure, evoking images of the picturesque Italian town of Bellagio, situated on the shores of Lake Como. The name "Bellodgia" itself is derived from "Bellagio," a town renowned for its stunning landscapes, serene waters, and elegant villas. Pronounced bel-loh-jee-ah, the word conjures feelings of tranquility and beauty, transporting the mind to the idyllic shores of the lake. It resonates with a sense of luxury and timeless allure, encapsulating the delicate yet passionate nature of the perfume it represents. For women of the 1920s, a period characterized by the exuberance of the Jazz Age and the shift from the rigid Victorian ideals to the modern, liberated flapper culture, a fragrance named Bellodgia would have been seen as both a nod to European sophistication and an embrace of sensuality and freedom.
The year 1927 marked a time of great change and creativity in the world of fragrance and fashion. The Roaring Twenties were in full swing, a time when women began to redefine their roles in society. The bold, spirited flapper style dominated, with bobbed hair, shorter hemlines, and a sense of fun and rebellion. Perfumes during this era often reflected these shifts, with heavier, more complex compositions designed to make a statement. Bellodgia, with its spicy, floral, and slightly powdery character, would have appealed to women seeking a fragrance that was both elegant and evocative, sophisticated yet full of personality. The rich, spicy notes of carnations, combined with the warm, powdery base, would have been a perfect match for the opulent and yet playful spirit of the time.
Created by Ernest Daltroff, Bellodgia is classified as a spicy oriental fragrance with a dominant carnation note. The perfume opens with a spicy and slightly peppery top, creating an immediate sense of intrigue. The heart of the fragrance is anchored in the soft, clove-like warmth of carnation, a flower known for its deep, spicy sweetness and historical association with passion and sensuality. As the fragrance settles, it rests on a powdery base that adds a sense of elegance and refinement. In comparison to other perfumes on the market at the time, Bellodgia stood out with its sophisticated blend of spicy and floral elements. While floral fragrances were not uncommon in the 1920s, the emphasis on carnation—a flower with a rich, complex scent—set Bellodgia apart, making it both modern and daring in its approach.