French Can-Can by Caron c1936

In 1936, Parfums Caron launched "French Can-Can," a fragrance that captures the lively spirit of the famed Parisian dance. The 1930s were a time of both turmoil and innovation, with the lingering effects of the Great Depression influencing global economies and cultures. In France, the era was marked by a mix of political instability and artistic flourishing, where the allure of Paris as a center of culture and fashion remained undiminished.

The "French Can-Can" refers to a high-energy and risqué dance that originated in the 1830s in Parisian dance halls, particularly at the Moulin Rouge. It is characterized by its high kicks, splits, and cartwheels, performed to fast-paced music. The dance was both scandalous and thrilling, symbolizing the liberation and joie de vivre of Parisian nightlife. For Parfums Caron, choosing the name "French Can-Can" for their perfume was a strategic decision to evoke the vivacious and glamorous spirit of Paris. This name was designed to appeal particularly to American women, who were enchanted by the romantic and stylish image of Paris.

"French Can-Can" makes an excellent name for a perfume because it instantly conjures images of excitement, elegance, and bold femininity. The name suggests a fragrance that is lively, sensual, and unapologetically confident—qualities that resonate with the energetic and adventurous spirit of the dance. For women in the 1930s, especially American women, this name would evoke a sense of escapism and fantasy, transporting them to the vibrant dance halls of Paris where glamour and allure reigned supreme.

The perfume "French Can-Can" would have particularly appealed to women who sought to embody or experience the charm and sophistication associated with Parisian culture. These women would likely respond to the perfume with a sense of nostalgia and aspiration, desiring to capture some of the magic and allure of Paris in their everyday lives. The images evoked by the term "French Can-Can" include the bright lights of the Moulin Rouge, dancers in frilly skirts performing daring moves, and a general atmosphere of celebration and effervescence. The emotions tied to these images include excitement, joy, and a touch of rebellion.

As a name for a perfume, "French Can-Can" was unique and well-suited to the time period. It was not out of touch; rather, it tapped into the prevailing fascination with Parisian culture and the timeless allure of its nightlife. The fragrance, created by Ernest Daltroff, aimed to capture this essence and provide American women with a sensory link to the glamour and romance of Paris, offering them a piece of the city's spirit to wear and cherish.

En Avion by Caron c1929

En Avion by Caron: launched in France in 1929, in USA by 1932. Pronounced "ON-AH-VEE-ON", the name means "By Plane" in French. Created by Ernest Daltroff as a tribute to not only the vogue of air travel, but to both the aviators Jean Mermoz, Hélène Boucher and Lena Bernstein, the latter surpassed the record for time in the air by a woman.

Alpona c1939

Alpona was launched in 1939, against the backdrop of impending global conflict and the world's fascination with innovation and cultural exchange, exemplified by events like the 1939 World's Fair. This period also saw a strong appreciation for nature and escapism, with the French Alps symbolizing an idyllic, untouched beauty. In perfumery, this era celebrated natural ingredients and intricate compositions that could transport wearers to serene and exotic locales.

The French Alps are rich in botanicals used in perfumery. Lavender, for its calming and aromatic qualities; edelweiss, known for its soft, powdery floral notes; and various alpine herbs like thyme and rosemary, which provide fresh, green, and slightly spicy nuances. These ingredients encapsulate the purity and vitality of the alpine environment, creating fragrances that are fresh, invigorating, and deeply connected to nature.

The name "Alpona" ingeniously combines "Alp," referring to the French Alps, with the suffix "-ona," which adds a sense of femininity and elegance. The suffix "-ona" is often found in names and words that convey a grand or noble quality, adding an aura of sophistication and allure. By choosing this name, Parfums Caron and Ernest Daltroff aimed to evoke the majesty and beauty of the Alps while also suggesting a refined and elegant perfume experience.

"Alpona" as a name would appeal to those who appreciate both the natural beauty of the Alps and the sophisticated artistry of fine perfumery. It suggests a perfume that is refreshing, serene, and elegant, capturing the essence of alpine landscapes. The name resonates with individuals seeking an escape to nature and those who value the intricacy and craftsmanship in their fragrances. Showcased at the 1939 World's Fair, Alpona would have been seen as an international and sophisticated choice, drawing a cosmopolitan and discerning audience.

The word "Alpona" conjures images of snow-capped mountains, lush meadows, and clear, invigorating air. It evokes feelings of tranquility, purity, and a deep connection to nature. The name suggests a fragrance that offers a sensory journey to the serene and majestic environment of the French Alps, promising an experience that is both invigorating and calming. The detailed and natural beauty associated with alpine landscapes can be seen as a metaphor for the complex layers and notes in the perfume itself, offering a harmonious and enriching olfactory experience.